Communication as a Cross-Cultural Challenge for...

COMMUNICATION AS A CROSS- ­Ã¢â‚¬ CULTURAL CHALLENGE FOR INTERNATIONAL MANAGEMENT A CASE STUDY OF GINA TRICOT Paper within: Bachelor Thesis in Business Administration Authors: Tutor: Frida Mordenfeld Sandra Johansson Pamela Hinojosa Giron Zehra Sayed 881201- ­Ã¢â‚¬ 5520 890304- ­Ã¢â‚¬ 5543 900910- ­Ã¢â‚¬ 1560 Jà ¶nkà ¶ping The 18th of May 2012 0 ACKNOWLEDGEMENT The known quote: â€Å"Coming together is a beginning; keeping†¦show more content†¦We base our conclusions on the notion that as human behaviours is dynamic and highly unpredictable, so is also culture and therefore even communication. 2 TABLE OF CONTENTS 1. INTRODUCTION 1.2 BACKGROUND 1.2.1 CROSS-CULTURAL COMMUNICATION 1.2.2 CULTURE 1.2.3 GLOBALISATION 1.3 GINA TRICOT AS A FAST-FASHION CORPORATION 1.4 PROBLEM STATEMENT 1.5 PURPOSE 1.6 RESEARCH QUESTION 1.7 DISPOSITION 2. THEORETICAL FRAMEWORK 2.1 A MODEL FOR INTERNATIONAL COMMUNICATION EFFECTIVENESS 2.2 COMMUNICATION COMPETENCIES 2.2.1 COGNITIVE COMMUNICATION COMPETENCE 2.2.2 AFFECTIVE COMMUNICATION COMPETENCE 2.2.3 BEHAVIOURAL COMMUNICATION COMPETENCE 2.3 COMMUNICATION ENVIRONMENT 2.3.1 COMMUNICATION INTERACTION 2.3.2 CULTURAL INTERACTION 2.4 RELATIONAL QUALITY 2.4.1 TRUST AND COMMITMENT 2.4.1 SATISFACTION 2.5 PERFORMANCE EFFECTIVENESS 2.6 INTERNATIONAL BUSINESS RELATIONSHIPS 3. METHODOLOGY 3.1 DEVELOPMENT OF METHODOLOGY 3.2 SELECTION OF STUDY DESIGN 3.4 COLLECTION OF DATA 3.5 SELECTION OF DATA 5 5 6 7 7 8 8 8 9 9 11 11 12 12 13 14 14 15 15 17 18 18 19 19 21 21 21 22 23 3 3.6 ANALYSIS OF DATA 4. EMPIRICAL FINDINGS 4.1 THE FAST-FASHION CORPORATION GINA TRICOT 4.2 COMMUNICATION COMPETENCIES 4.3 COMMUNICATION ENVIRONMENT 4.4 RELATIONAL QUALITY 5. ANALYSIS 5.1 THE EFFECTS OF GEOGRAPHICAL DISTANCE 5.1.1 GEOGRAPHICAL DISTANCE 5.1.2 LONG-TERM RELATIONSShow MoreRelatedEssay about Report on Cross-Cultural Management1127 Words   |  5 PagesFuture of Management Principles of Management â€Æ' Table of Contents iii. Executive Summary iv. Introduction iv. The Contemporary Perspective v. Issues and Challenges vii. Recommendations based on Management Perspective vii. Summary viii. Bibliography Executive Summary This paper is a report on cross-cultural management, with the issues related to cross-cultural management being discussed in the paper. Additionally, the report has produced the future way of cross-cultural management, includingRead MoreAnalysis : Managing Across Borders1132 Words   |  5 Pagesindividual that can have major impact on the communication pattern of the strategies (Mazanec et al. 2015). 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